(PRODUCT) RED is branded products that support the cure of HIV/AIDS in Africa with every purchase. Shirts often say “INSPI(RED),” “ADO(RED),” “ADMI(RED),” AND “DESI(RED).” All (PRODUCT) RED merchandise is the colour red, like red iPods, red shoes, red watches, red American Express cards, red laptops, red CDs, etc. Clearly intertexuality is the main selling point behind (PRODUCT) RED. The goal is so that soon, whenever people see the colour red they will identify and automatically thing of supporting HIV/AIDS. This is an effective way to becoming actively involved because the products are stylish; therefore supporting this cause benefits the consumer as well.
To learn more about what you can do to fight HIV/AIDS visit http://www.joinred.com/Home.aspx .