Wednesday, November 26, 2008

Activist Project

Often when people think of activist projects they think of their limited time. People will be touched and heartened by the idea and goals behind the project but fail to fall through with participating because they are busy. An issue that has become more and more serious and lethal in our world is HIV/AIDS. Two-thirds of all people living with HIV are found in sub-Saharan Africa, although this region contains little more than 10% of the world’s population[1]. While marathons, telethons and donations are curious and somewhat effective, activists for AIDs needed a new plan. They need something to spark the attention of everyone: young or old, male or female. This is when the product line (RED) came about. (RED) is a business model created to raise awareness and money for the Global Fund by teaming up with the world's most iconic brands to produce (PRODUCT) RED branded products. A portion of profits from each (PRODUCT) RED product sold goes directly to the Global Fund to invest in African AIDS programs, with a focus on women and children[2].

(PRODUCT) RED is branded products that support the cure of HIV/AIDS in Africa with every purchase. Shirts often say “INSPI(RED),” “ADO(RED),” “ADMI(RED),” AND “DESI(RED).” All (PRODUCT) RED merchandise is the colour red, like red iPods, red shoes, red watches, red American Express cards, red laptops, red CDs, etc. Clearly intertexuality is the main selling point behind (PRODUCT) RED. The goal is so that soon, whenever people see the colour red they will identify and automatically thing of supporting HIV/AIDS. This is an effective way to becoming actively involved because the products are stylish; therefore supporting this cause benefits the consumer as well.

To learn more about what you can do to fight HIV/AIDS visit .

Work Cited:

[1] “Africa.” Averting HIV and AIDS. 11 November 2008. 15 November 2008.
[2] “Frequently Asked Questions.” RED. September 2008. 15 November 2008.

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